Integrating with the theory of archetype and many living examples of brand, the writer discusses the display and application of archetype in Cultural brand and brand Culture design.
结合原型及原型理论，笔者着重从品牌实例入手，来探讨原型在文化品牌与品牌文化设计中的表现及应用。
This method has been designed to make use of archetype folk characters rooted in the Chinese culture and to have users transfer those archetypal characteristics to other contexts.
这种方法是利用植根于中国文化的民间特征原型，让用户将那些原型的特征转换为其他背景。
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