Advertisement creativity design essence, not only sales promotion commodity, but seeks between the natural commodity and the human nature emotion connection spot, seeks the natural commodity's cultural potentiality, induces the consumer latent culture demand, entrusts with the natural commodity the cultural moral character, then performance creativity designer's cultural demeanor. Along with social economy's rapid development, the advertisement not just is one promotion method, is also one cultural carrier, “the advertisement is the culture” the idea is accepted gradually by the people.

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