Therefore, how to properly understand and translate cross-cultural advertising, is a realistic problem in front of business translators.

因此，如何恰如其分地理解和翻译跨文化广告，已是摆在商务翻译人员面前的一个现实问题。

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Although many books have mentioned the concept of cultural added value of advertising, but there is little research on it in China.

虽然广告的文化附加值这个概念在许多著作中都曾被提及，但目前国内却鲜有这方面的系统研究。

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The cultural differences greatly influence the translation of advertising language.

文化差异极大地影响了广告语言的翻译。

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Brands that succeed in mobile advertising will insert themselves into these cultural conversations beyond the traditional banner ad.

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In recent years, the Chinese government has banned tobacco companies from public advertising and from sponsoring sports and cultural events.

CNN: China clouded in cigarette smoke

After just one month, the seemingly crazy app, downloaded more than 380, 000 times, had made TV advertising relevant again, and created a branded cultural phenomenon.

FORBES: Mapping Mobile: What Does it Take to Crack China?