It is this ambition that has resulted in a series of design proposals, ironically from the worlds leading image maker; Crystal CG.

正是这样一种理想催生了这一系列设计方案，吊诡的是，这些方案却来自于世界顶级影像制作公司，水晶石数字科技有限公司。

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"The old days of just holding up a lighter are gone, " said Crystal CG's project director Ed Cookson.

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Creating the images was the challenge and London got help from Crystal CG, which also created digital images for Beijing's opening ceremony.

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The challenge for London was, "What's going to be the 'wow factor, '" said Michael Payne, the former marketing director of the International Olympic Committee and chairman of the international division of Crystal CG, a Beijing-based company that made the people-pixel graphics.

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