In modern commercial society, crossover is not only a means of cooperation, but also a way of thinking and a way of marketing.

在现代商业社会中，跨界不仅是一种合作方式，也是一种思维方式和营销方式。

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Today, in an era even more determined to put its musicians into distinct little marketing-approved boxes, a crossover artist such as Hendrix -- a black rock guitarist -- is even rarer.

CNN: The not-so-slight return of Jimi Hendrix

Adam Robinson is an example of the crossover: He left a job in credit default swaps to create the start-up Robly, a marketing platform, and he prefers the looser lifestyle.

WSJ: 'Flattening the Old World'