A standard definition of the global CRM Process (global content).

Global CRM Process(全球内容)的标准定义。

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The global process is called "global CRM process," while local processes are documented in "playbooks."

全球过程称为“Global CRM Process”，而本地过程被编制为“剧本”。

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They include selected content from the Global CRM Process, while introducing additions and deviations.

它们包含来自Global CRM Process的所选内容，同时引入附加内容和偏差。

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Never mind that technology from enterprise software companies like Salesforce.com (NYSE:CRM) can speed the process Cable service providers do not seem to be anxious to adopt these technologies.

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In the view of the full picture of the sales process needs, Social CRM focuses intensely on the lead, contact and account management, and even to particular elements of relationship management like handling requests, calls, finding resources to respond appropriately, and so on.

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The sales process is one of the key drivers of any company and according to Forrester Research, 47% of CRM systems actually fail in contributing to the success of the sales process.

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