A survey was carried out to learn the status of CRM implementation in China.
对CRM在中国的实施状况进行了现状调查。
Hence, it is important that any CRM implementation considers not only technology, but furthermore the broader organizational requirements.
因此,任何企业若是要导入顾客关系管理系统,不能只考虑技术的层次,还必须考虑到组织的广泛的需求。
As a research indicates, 70-80% CRM implementation projects did not achieve the expected business value, and 50-60% CRM projects finally failed.
研究表明,目前70 - 80%的CRM实施项目最终未能达到企业管理层的期望值,50 - 60%企业的CRM实施没有获得成功。
应用推荐