The new contest is named for a newer New York hot dog institution, Crif Dogs, which started in 2001.

CNN: Hot dog eating champs all set for July Fourth contest

The Crif Dog Classic took place at Roberta's, a restaurant with its own growing reputation in Brooklyn's trendy Bushwick neighborhood.

CNN: Hot dog champs defend titles in annual showdown

This year, Kobayashi participated in an event titled Crif Dogs, a newer New York hot dog institution, which started in 2001.

CNN: Hot dog champs defend titles in annual showdown