Where media budget and creativity used to be the gun powder of a campaign, now the real fire power comes from creativity itself.

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For me the most interesting aspect is the act of creativity itself, how a novel piece of writing emerges or a new insight into science takes place.

BBC: News - Today - Today's guest editor: Paul Nurse

Of course there can be no innovation without the protections that that law provides, but here the intellectual property regime in effect turned on itself, squelching the very creativity it was designed to safeguard.

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