Mr O'Reilly is something of a technology guru himself and is widely credited with coining the term Web 2.0 to capture the trend towards greater creativity, information sharing and collaboration among internet users.
Pottermore is a unique and free-to-use online experience, built around the Harry Potter books, created for a new digital generation of readers who can explore, share and participate in the stories, showcase their creativity and discover new information about the world of Harry Potter from J.
Creativity and the sharing of information is often lost when people work independently because they are not stimulated and informed by social interaction.