As Professor O'Keefe pointed out, "This research provides a useful direction for organizations whose products and services call for integrated and creative solutions."

正如奥基夫教授所指出的：“这项研究为那些产品和服务需要完整综合的、创造性解决方案的组织提供了一个有用的方向。”

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Prof Andy Miah is director of the Creative Futures Research Centre at the University of the West of Scotland, and an authority on how emerging technology will affect performance in sport.

BBC: Testing times: Injecting reality into the war on doping

Sir Paul writes: Talking to novelist Ian McEwan started me thinking about the similarities and differences between scientific research and creative writing.

BBC: News - Today - Today's guest editor: Paul Nurse

While much agricultural research has been devoted to increasing the quality and quantity of cotton production, the USDA at the same time has been actively involved in research to find creative and profitable uses for everything else that arrives in the module.

NPR: Texas Cotton: 'Farmer Profits at Every Step'