"Choosing the things that most represent England has really got the nation's creative juices going," said Jerry Doyle, managing director of the Icons project.

本次甄选国宝活动的负责人道尔指出：“选择最具英格兰特色的物品实际上已经使这个民族的创造力得以继续。”

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How might we be a next gen brand opens the creative floodgates and gets the juices going.

FORBES: The Next Generation Brand