It's an annual gathering of some of our most creative thinkers, coders, makers, and entrepreneurs from across the country.

这是来自全国各地的最具创造力的思想者、程序员、制造者和创业者们的年度聚会。

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But surely no amount of creative marketing will stop the dust gathering on at least some of those 1.5m books at Waterstone's in Piccadilly when another pile, nearly as high, can be found around the corner.

ECONOMIST: The book trade