Writing an effective brief is a creative exercise in its own right.

撰写有效的概要本身就是一项创造性的工作。

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Although innovation is a creative exercise, I've chosen to treat it as something different from creating something because innovation, to me, is about solving problems rather than personal expression.

尽管革新是一种创造练习，我已经选择视它为一种和创造事物不同的方式。

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Think of creative ways to stay active outdoors. Hiking, biking, parks, whatever. You don't have to go to the gym to get activity. It holds no monopoly on exercise and activity.

考虑一些创造性的途径让自己在室外保持活跃，登山，骑自行车，逛公园，无论什么，你不一定要到健身房进行锻炼，锻炼和活动没有规定的场所。

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Even though they're servicing their brand, it feels like a really pure and creative exercise.

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Kouzes and Posner taught me about a creative exercise they use in their workshops.

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But this new house was like an intellectual and a creative exercise.

WSJ: Going Modern, Staying Grand