You write strategically sound creative copy that compels consumer change.

写出不俗的创意文案，让消费者为此而改变消费习惯。

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Tovah Gold looked twelve but she had a degree in creative writing and a published poetry chapbook. She’d once presented a copy to Mandy, but said she should not feel obligated to read it.

托娃 戈尔德看起来像是个十二岁的孩子，可是她已经有创意写作学位，还发表了一本诗歌集，她还给过曼迪一本，可是又说曼迪没有义务非得看可是又说她不一定非得看。

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Then you need to target your creative or AD copy to speak to your brand's messaging, and keep it consistent with your offline messaging.

然后你需要编写创意或广告文案，传达你品牌的信息，并且与线下信息传递保持一致。

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Take the creative minds they paid for, and allow them invent, not just copy.

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