The alternative creative scenes in China are still young, they say, and China needs a greater history behind these art forms first.

BBC: New influences for China's indie musicians

The innovative and creative side of China will emerge and will be part of the next phase of the growth of the industrial base in China.

FORBES: Characteristics Of The New China

Ogilvy recently lured Graham Fink, one of the top creative directors in London, and appointed him chief creative officer of Greater China.

FORBES: Ogilvy's Miles Young On The Rise Of China