A British study took these findings one step further, asking subjects to complete a creative challenge (coming up with a list of alternative uses for a household item) .

英国的一项研究将这些发现向前推进了一步，要求受试者完成一项创造性挑战（即列出家居用品的其他用途）。

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Turn cooking for weight loss into a creative challenge.

把调理减重食物当成是一项富含创意的挑战。

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He cites the example of one of the most successful viral campaigns of 2006: "Pepsi Creative Challenge."

他还以2006年一项最为成功的活动：百事创意挑战赛，为例。

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Talk about a real creative challenge worthy of contemplation.

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Even with the help of the Mobile Creative Alliance, can Mojiva truly challenge Google, which researcher IDC says controls 59% of the mobile ad market, and Apple, which holds 8%?

FORBES: Mobile Ad Network Mojiva Seeks To Challenge Google, Apple

But they also represent a challenge to create positive, creative, and productive outlets for their energy and enthusiasm in a prospering economy.

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