However, creative ideas and solutions can sometimes seem like guesswork-and guessing is risky business.

尽管如此，创造性的想法以及解决方案有时就像臆测-臆测是个有风险的活儿。

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It's 1908. Henri Poincare - another scientist - decides to make it his business to research how others come up with their creative breakthrough ideas.

1908年，另外一位科学家彭加勒决定开始研究人类的创造性思维是如何激发而产生的。

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Our business is ideas. Creative in the same atmosphere, most can grow healthy and strong.

我们的行业，就是创意。创意在气味相投的气氛中，最能成长茁壮。

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But there's a catch--as with most creative business ideas.

FORBES: It's The Tap Of The Iceberg

Senior lawyers tend to dismiss such ideas: law is a creative business, they say, whereas creative accounting puts you in jail.

ECONOMIST: Professional services

Peer relationships can be a great way to combat the loneliness of having your own business and also provides additional power for brainstorming and generating creative ideas.

FORBES: The 4 Ways to Become Your Own Boss - Which One Fits You?