TV commercials have taken over the function of higher-level messaging and image creation.

电视广告已承袭了高级别信息传播以及形象塑造的功能。

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The American Idol - perhaps a certain TV show was the inspiration for this creation and, right, Nothing To Fear.

美国偶像，这大概是以美国流行的娱乐节目为灵感创作的，右边的是无所畏惧。

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TV play activity includes TV play creation practice and TV play studies.

电视剧活动包括电视剧创作实践和电视剧研究两个部分的内容。

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Networks are even beginning to brainstorm about what second screen apps will do at the writing and production stages of TV show creation.

ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?

Instead, several pay-TV executives suggest creation of smaller bundles or tiers based on genre, from which viewers could pick and choose.

WSJ: Imagining a Post-Bundle World for Cable TV

As for content creation, the deep pockets of traditional TV production companies will likely disappear along with their ability to control distribution.

FORBES: The Day Television Died - Winners and Losers (CBS, Comcast, Disney)