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According to Mobley, creating magnetic missions, articulating them, and convincing everyone from the board room to the mail room to go along, is the mission critical task of leadership.
FORBES: The Essence of Leadership
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The first five missions include creating common-sense tools for public participation, liberating government data to fuel job growth, giving everyone secure access to their own health information, streamlining the government contracting process for high-growth startups, and getting more bang for our foreign aid buck.
WHITEHOUSE: What It Means to be a Presidential Innovation Fellow
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Entrepreneurs Give : Blake Mycoskie, founder and CEO of Toms, epitomizes the growing ranks of social entrepreneurs who are creating for-profit ventures with serious social missions.
FORBES: I Am Thankful for American Style Capitalism, Driven by Generosity More Than Greed