When creating a logo, follow a process that ensures the final design meets the needs of the clients.

当我们创造一个logo的时候，遵照一个流程可以确保最后的设计作品可以满足客户的需求。

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For optimal results, many designers recommend creating a logo in grayscale first, then translating it to color.

很多设计者认为，要获得最好的效果，最好先设计灰度效果的logo，再转成彩色。

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Some wonder what's so difficult about creating a good logo.

一些人产生疑问：创造一个好的logo最难的是什么呢？

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As with the field experiment, some participants were placed in a control group, others engaged in activities that stressed individuality (creating personalized nametags, for example), and some focused on the identity of the organization (such as creating a logo for the research lab).

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The logo had to be discreet, creating a feeling of understated quality.

ECONOMIST: Henry Racamier