A florist employs a professional writer to craft customers' messages.

花商聘有一名专业写手为顾客撰写留言。

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The writer must also know how to craft a well-told story, develop interesting characters and work in conventional screenplay format.

作家必须知道如何写故事，如何展开人物，以及如何操作传统的脚本软件。

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Or a florist that employs a professional writer to craft customers' messages.

或者，你是一名聘有专业写手(为顾客撰写留言)的花商。

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Mr. HOWARD CRAFT (Writer, Stealing Clouds): As a playwright, you have to balance the art side with the information side.

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The worry is that the writer's heightened emotions will bypass craft, evoking the sympathy of readers but not their interest or engagement.

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