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The opportunity to generate new revenue streams by promoting college professors, courses and information beyond the classroom to the reach of every student with internet access.
FORBES: Could Advertising Pay for Your Child's College Education?
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The lack of planning meant that students did not always receive adequate information about courses and qualifications available to theme.
BBC: London colleges lack 'strategy'
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"Prospective students also need to know far more about the academic experience on offer, " he added, declaring that ministers aimed to "transform" the availability of information on courses such as contact time with tutors and future job prospects.
BBC: Higher education shake-up statement