Cigarette company executives in Australia on Thursday complained that the rule would devalue brands but wouldn't reduce smoking. They also said plainer packs are easy to counterfeit.

烟草公司驻澳大利亚高管周四抱怨说该规定将造成品牌价值减损，但不会减少吸烟。他们还说极简包装很易伪造。

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Is this cigarette real or counterfeit?

这香烟是真的还是假的？

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Plain packaging will also exacerbate an already serious counterfeiting problem in parts of the EU. If unregulated, counterfeit cigarette packages are essentially indistinguishable from regulated products, consumers are at greater risk of purchasing dangerous products.

FORBES: Further Down the Slippery Slope: The EU's Tobacco Package Property Seizure