The cost comes in time to market, in the ability to deliver even an early version of a future killer idea.

但代价是上市时间，发布一个杀手应用初期版本的时机也是很关键的。

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A recent one-page ad in Parade cost a deeply discounted $200,000 and brought in 2,000 paying customers, a killer response.

最近在《炫耀》杂志刊登的一页广告打完折之后只花费了20万美元，却带来2000个付费客户，一招必杀技。

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It isn't hard to see why Charles "le cost killer" Ghosn is trumpeting his early achievements.

CNN: Business Buzz

But the real cost-killer is transporting paint long distances.

FORBES: Chip Thrills

The most important question for companies like Palm and Psion isn't the cost of the infrastructure, but "how to get those killer apps out on the market in a friendly way, " Yankowski said.

CNN: Palm, Psion see affordable 3G wireless coming