Such a reputation creates a consumer franchise that allows the value of the product to the purchaser, rather than its production cost, to be the major determinant of selling price.

这种声誉创造出了一个消费者特许经营权。这让产品对购买者的价值，而不是产品的生产成本，成为了决定销售价格的主要决定性因素。

youdao

Cost, ah, there is a factor that may be a determinant.

有一个决定性的因素。

麻省理工公开课 - 固态化学导论课程节选

"If they can get enough renewable, low-cost electricity, that's a big determinant, " he told BBC News.

BBC: Petrol from air: Will it make a difference?