Thanks tocostcutting, Google (GOOG) handily beatprofitexpectations, butitofferednoassurance that overallbusinessconditionswouldturn around anytime soon.
Scooterman's prices aim to beat the cost of a return taxi ride - one to get home after a night drinking and a second to pick up your car the following day.
In future, numerous trading businesses will no longer be able to beat their cost of capital, says Brad Hintz of Alliance Bernstein, though some of these may still be run as loss-leaders.