It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.

本文区分了交易费用与选择成本的差别，进一步深化了对“品牌经济学”分析范式的核心范畴——选择成本的认识。

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In this article I'll discuss what the choices are, and how you can determine the cost of each choice.

本文中，我将讨论您应该选择什么，以及如何确定每种选择的成本。

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XP was not a choice, for it cost more than the PC was worth - it was old and with limited memory.

XP不是个好的选择因为使用它的花费将超过了这台PC的价值——这是台又破旧内存又有限的老电脑。

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"People living in private rented homes should be treated fairly and honestly, but we want to avoid excessive red tape that would push up the cost of rents and reduce choice for tenants, " a spokesman from the Department for Communities and Local Government said.

BBC: Call to clamp down on unscrupulous letting agents

To get cost saving with greater choice and high quality care, Gingrich relies upon the market which puts the patient at the center of the system where choice can be made by knowing the actual price and quality like everywhere else in the free market.

FORBES: Newt Gingrich - Long Time Supporter Of Health Insurance Mandates

But both are growing increasingly unpopular in their home countries -- precisely because they've become a triumph of cost-containment over patient access and choice.

WSJ: Obama's Health Plan -- a Preview