The corporate sustainability and social responsibility movement is largely an alternative to government regulation of business activity.

FORBES: Environmental Regulations: The New Frontier

The movement for corporate social responsibility is in direct opposition, in such cases, to the movement for better corporate governance, which demands that managers fulfill their fiduciary duty to act in the shareholders' interest or be relieved of their responsibilities.

WSJ: The Case Against Corporate Social Responsibility

The movement also signals the new way that many companies are approaching corporate social responsibility.

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