All great companies have a corporate dna-a way of doing things that is ingrained in their culture and sets them apart from the pack.

所有著名的公司都有一种企业基因- - -一种做事方法深深地扎根在企业文化中，与众不同。

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At the basis of reading a great deal of literature, we re-defined the concept of corporate gene and corporate DNA, built a genetic concept of system.

在参阅了大量文献的基础上重新定义企业基因、企业DNA的概念，构建了企业基因概念体系。

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Businesses have eagerly adopted the jargon of "embedding" CSR in the core of their operations, making it "part of the corporate DNA" so that it influences decisions across the company.

企业已经急切地采用了这些行话：把CSR “置入”他们的运营核心，使它变成“公司DNA的一部分”以便影响公司面的决定。

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To survive, he says, companies must undergo a transplant of corporate DNA, and few survive the surgery.

FORBES: The New Barbarians

It must make disruption part of the corporate DNA, and work every day toward innovating and improving the current markets.

FORBES: Help Your Organization Embrace The New Norm Of Disruption

AstraZeneca traces its corporate DNA to Imperial Chemical Industries, once the biggest company in the British Empire, while Lilly created the insulin market and the biotech market among many other achievements.

FORBES: Connect