With the maturity of China's hotel market and tourists, the competition among hotel enterprises is being shifted from product quality, sales network to corporate image system.
随着中国饭店市场和旅游者的成熟，饭店企业间的竞争手段正在由产品质量、营销网络向企业形象竞争转移。
Brand management can improve the market competitiveness of enterprises, and improve their product quality and corporate image, which is the necessary management strategy in enterprises 'operation.
而品牌管理能够提高企业的市场竞争力、提高产品质量和企业形象，是企业进行经营时的必要管理战略。
Today, what is left of consumer consciousness? Actually product image, corporate image and brand image, to consumer has very big effect.
今天，是什么左右消费者的消费意识呢？其实产品形象、企业形象和品牌形象，对消费者都具有很大的影响。
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