But other firms (the survey cites Lucent Technologies and Corning) tend to see headquarters as the embodiment of the company's core competences, adding value through superior research (as at Lucent) or by building alliances and joint ventures (as at Corning).
The Galaxy S is a fine example of a premium device created through the combination of Corning's specialty glass and Samsung's mobile display technologies.
"This year at CES, Corning will demonstrate its industry leadership in specialty glass and fiber optic technologies with the introduction of two products designed to enhance and extend the capabilities of consumers' favorite devices, " said Wendell P.