The campaign focuses on the theme 'Safety Leads Curiosity to a Better World', Alipay's mission and the core values of the advertising campaign.

广告片宣扬“保障安全，让好奇心走得更远”的主题，这正是支付宝的使命所在，也是贯穿本次广告战役的精神内核。

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Issues regarding brand identity and the trade-off between profit and core values are ones that Major League Baseball will need to think about carefully as it decides how to sell advertising space on its website.

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