"That's where we'll really double down -- making advertising one of the core platforms and business opportunities for the company, " he said.

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To gradually bring this new product experience to life, SAP is standardizing development on several core platforms, which, breaking the hard-coding paradigm, will be loosely coupled and naturally distributed.

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To capture the immense growth opportunity, Ford is positioning itself for these markets through the One Ford plan, which aims to increase parts commonality and produce vehicles globally over 13 core platforms.

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