Corporate logo brand visual identity is the core content of vi design.

企业标志是企业品牌视觉识别VI设计的核心内容。

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They form the core of its brand identity.

FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It

In other words, the only positive attribute that forms the core of the GOP brand identity is the one that was LEAST important to voters.

FORBES: The Republican Party Has A Brand Problem, And We Have The Evidence To Prove It

In this case, it was the story of how she led her team in a re-invigoration of the Coca-Cola brand by going back to its core identity and, well, recycling it in the crisp, contemporary way required.

FORBES: Coca-Cola Takes A Branding Cue From Will.i.am.: Use What You've Got For a Fresh, New Start