With the growing popularity of digital media and pay-for-download content, that scenario is made more difficult thanks to digital rights management copy-protection schemes, abbreviated as DRM, that make it nearly impossible to move or copy our music, movies and TV shows to the different devices we use every day.
The UltraViolet CFF makes download functionality consistent across all UltraViolet retailers, which makes it easy for consumers to move or copy downloaded files directly across UltraViolet-compliant devices or applications, without the need for additional downloads or bandwidth.