Since effective cooling is a critical factor in hard disk reliability these products feature state of the art cooling systems.

ENGADGET: LaCie 2big, 4big Quadra drives hop the USB 3.0 bandwagon, give Macs 12TB of speedy storage

Now Apple is this unfamiliar territory: Successful on paper, products seen everywhere, Macbooks and iPhone placed in seemingly every TV show and movie and yet ... the cool factor is cooling off.

CNN: Is Apple losing its cool?

Decadal and longer changes in sunspot activity impacting warming and cooling cloud cover patterns are now being recognized as an important factor.

FORBES: Would a global warming really be that bad?