This is true even if it\'s a really cool media company and they all wear jeans.
纵使是在人人都穿牛仔裤上阵的优秀传媒企业，这也是真的。
Of course, the conditions in which media are stored can be far more important than their inherent stability: drives that stay dry and cool will last much longer than those exposed to heat and damp.
当然，媒介储存的条件远比它们的固有稳定性更加重要。保持在干燥、凉爽环境下的驱动器通常要比曝露在湿热条件下的驱动器能够维持更长的时间。
But fundamentally social media is a peer-to-peer medium; bloggers would rather hear from someone doing something cool than from the paid promotional representative for that person.
但是，从根本上讲，社会媒体是一个点对点的媒体，博客作者更愿意从那些做很酷的事情的那些人口中听到消息，而不愿意接受那些人付钱雇佣的促销代表所传递的信息。
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