Desolate, bringing cool after the hot desire.

凄凉，带给人炎热后对清凉的渴望。

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Summer is a season users desire a cool feeling the most, and a peak season of sales of Colgate Bingshuang.

夏天是用户最渴望冰爽感觉的季节，也是高露洁冰爽牙膏的销售旺季。

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A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical Settings and our desire to unwind.

这一凉爽的蓝绿色，唤起了我们内心渴望逃避的心情。岛屿天堂蓝是热带景色的象征，也是我们内心对放松的想往。

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It is dissatisfaction with the ability of today's phones to carry targeted advertising--rather than a thirst for software-licensing revenues or desire to build cool gadgets--that is pushing Google to take on the mobile-phone market, industry sources say.

FORBES: Will Google Crush The iPhone?

Akon says that it was this reality, coupled with a desire "to be cool, " that sent him off the rails during his teenage years.

CNN: Akon: Why I'm a changed man

But it is more like a confused soap opera, overcrowded with characters and suffering from the constant desire to prove itself au fait with its cool surroundings.

ECONOMIST: Failure of imagination