Only 3% of wafers are currently SOI, and the world's biggest chipmaker, Intel, is cool on this cooling technique.

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Now Apple is this unfamiliar territory: Successful on paper, products seen everywhere, Macbooks and iPhone placed in seemingly every TV show and movie and yet ... the cool factor is cooling off.

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Fortunately, to cool one BTU, most cooling systems require only about one-third the power drawn by the device being cooled.

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