Children were seated at tables and given unlimited access to plates of apple or peach cookie bars - two foods the youngsters had rated as "just O.K." in earlier taste tests.

孩子们围坐在桌子边，给予他们无限量的苹果味或桃子味的曲奇棒-在事先的味觉测试中被青少年评定为“还可以”的两种食物。

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By adding Kellogg brands to Keebler's cookie trucks, Kellogg was able to improve its in-store merchandising and launch new products like Special K bars economically, with less advertising.

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