Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.

对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。

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What they really need to understand is that the conversation and word of mouth are the key to marketing.

他们真正需要了解的是，交流和语言表达将会是营销的关键。

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Pattern 3: Marketing as a conversation.

模式3：对话式营销。

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The best way to understand and properly frame the B2B vs B2C marketing conversation is through the lens of the major accountabilities marketing organizations have.

FORBES: B2B Marketing: the Orphaned Stepchild

Here are the highlights of my recent conversation with him, where he elaborated on the role of the ANA in the marketing conversation and strategic issues facing marketers.

FORBES: ANA President Bob Liodice On Engaged Members, The Fiscal Cliff, And What Skills Make For Good Marketers

Reshaping compensation could elevate the entire marketing conversation in the C-suite.

FORBES: The Law Of Unintended Consequences: Why Agencies Have No Incentive To Come Up With Big Ideas