You know, in one sense, it's actually easier than social conversation because you are in complete control of where the talk is going.

你知道，从某种意义上说，这实际上比社交谈话更容易，因为你可以完全控制谈话的方向。

youdao

Then companies want to claim/control the conversation.

接着公司希望能够管理这些对话。

youdao

Malone realized that his friend was trying to take control of the conversation.

马龙意识到他的朋友试图控制住谈话的方向。

youdao

Overtly trying to control the conversation can do far more harm to your reputation than good.

FORBES: Connect

With the disorder online, social media still became the center of the 2012 Olympics, as each organization attempted to control the conversation to accommodate their own agendas and motives.

FORBES: A New Social Media Strategy for the Olympics, Future Sporting Events

GlaxoSmithkline executives believe that anticipating negative Web buzz around Alli, the over-the-counter diet drug it introduced in June, helped it control the conversation about the drug and its embarrassing side effects.

FORBES: Crowd Control