It will take advantage of a two convenient facts about FM radio, first that there isn't a square inch of land in the U.S. or Canada, or for that matter much of the world, that isn't within range of an FM radio transmitter.
While the American Heart Association recommends oily fish as the preferred source of omega-3 fatty acids, supplements are aconvenient source for people who don't like fish or are unable to consume the advised dosage.
There's no need to fuss with hexadecimals or other cryptic keys -- assuming we haven't crossed an international border, getting online is as convenient as taking a breath.