Channel Seven, the Olympics broadcaster, will drop all its normal programming for the 16 days of competition and switch to continuous coverage of the games.

CNN: Australia prepares to 'give it a go'

Film-like musical soundtracks, which play occasional bursts of mood music (rather than the continuous techno-din that traditionally accompanies arcade games) are also becoming more common.

ECONOMIST: Computer games

To achieve its goals, Zynga uses the results of continuous data analyses of player activities to test and fine-tune features in their games.

FORBES: Big Data and Little Data