Concurrently this shift towards continuous value delivery to users lays the foundation for developers' rapidly increasing interest in advertising and in-application purchasing.

同时，应用向持续对用户输送价值转变，为开发者对广告型和售卖型应用关注度迅速增加提供了基础。

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Advertising industry has been both a catalyst and beneficiary of these desires as the industry has been on a continuous growth trajectory with only temporary slowdowns at times.

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