P&G's Sam Minardi says the company will continue to pursue its partnership with the U.S.Olympic Committee through the 2012 London Summer Games.
VOA: standard.2010.02.20
By the way if that happens, although it would a positive for a few months, down the road the remnants could provide the catalyst for the seasonal pattern to continue next summer.
There are, for instance, the low-tech rewards of reading a book, magazine or newspaper: I hoped my daughter would continue her summer reading of Treasure Island and dip into other urban-island treasures of the literary kind.