In contextual targeting, you can serve display ads based on the nature of the on-page content.

语境内容。在语境内容定位中，买家可以根据网页内容的性质投放显示广告。

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According to Solomon, there are two approaches to advertising currently being used; contextual advertising and behavioral targeting.

依据Solomon所说的，现在在使用的有两种网络广告的方式：基于上下文的广告与行为。

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Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.

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In fact, contextual targeting whether based on text or audio and images is just a small part of realizing online video's moneymaking potential, says Michael Kelly, a media analyst at PricewaterhouseCooper.

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That is known as "contextual" targeting, and many advertisers consider it less effective than "behavioral" targeting, which identifies specific users and their interests.

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