Nextmonth, they'lladdanother feature called "contextualprofiles" which will matchkeywords from a Twitteruser'sprofile to a tagcloudof words that represent the affiliate site.
Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third-party data, contextual data such as location, and universal sign-in profiles.
Mobile search increasingly can weave global positioning data and profiles of a user's past searches to yield relevant, location-sensitive "contextual" results.