Consumer behavior is generated from a certain context or background, and the advertisement psychological effect of social context is the most important contextual influential factors.
消费者行为是在一定情境或背景下产生的，其中，社会情境中的广告心理效应是最重要的情境性影响因素。
The principle of relevance itself just could help to achieve this object in advertisement translation. Relevance is based on the contextual effect of interaction.
关联性原则正好可以帮助广告翻译者完成这一目标。关联性是建立在相互作用的语境效果上。
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